Real estate PR Agency
At Baden Bower, we don’t just talk the talk – we walk the walk. With years of experience and a deep understanding of what it takes to succeed in today’s competitive real estate market, we have the expertise to craft and execute targeted campaigns that deliver real, measurable results. Our team of skilled professionals knows how to cut through the noise and get your property listings, developments, and services in front of the people who matter most – the ones who can help take your real estate business to the next level.
Global Leader in Real Estate Public Relations
Forbes
"Guaranteed media placements without the hassle of pitching journalists"
Entrepreneur
"Baden Bower continues to rewrite the rules of PR"
Smart Company
"Why Baden Bower stands out among top PR firms"
Business Insider
"Baden Bower is the global leader in public relations"
Associated Press
"Coverage within 72 hours, facilitating faster client results"
L'Officiel
"Premier public relations agency for brands seeking global publicity"
Instant Editorial Coverage
This service is a world first and will give you a competitive edge unparalleled in the real estate industry. We secure coverage on top real estate publications like Forbes, Business Insider, Vanity Fair, House & Garden, Yahoo Finance, and Village Voice.
Properties promoted through our PR service sell 37% faster and for an average of 12% above market value. Developers and agencies working with Baden Bower report a 58% increase in qualified leads within 60 days. Our guaranteed coverage helps you stand out in a saturated market where buyers and sellers are making decisions based on perceived expertise and authority.
Guaranteed Real Estate Publicity
Guaranteed PR On Global News Sites
Always In The News
“Since using BadenBower, our property listings are getting twice the attention. Makes a big difference when your real estate agency can boast that you’ve appeared on Forbes & Vanity Fair. Has helped new clients trust us in a very competitive market.”
Mandana Clarke, Founder, Mega Capital Hawaii Corporation
Money Back Guarantee
If we fail to deliver coverage or publication of your news story or news stories as promised, we’ll refund you as set out in our terms and conditions.
Pricing
12 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
24 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
36 Publications In A Year
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What You Get : Monthly Coverage From Our Extensive List of Publications or Podcasts
- Choice of logos from our list
- Comprehensive monthly reporting
- Expert journalist & editor
- Writing based on your brand voice
- Money back guarantee
- Support
- Headline & publication planning
- Add “As seen on” to your website
- Instant trust and credibility
Month to month plans require an upfront fee of $1,000 to cover the costs of our journalist and editorial team, the time spent interviewing you and reviewing the answers to our questionnaire, preparing the publication and headline plan, writing your stories and meeting with your team to understand your brand voice.
We waive the Onboarding Fee for Yearly Plans.
Refunds are not offered unless we fail to write the number of stories we commit to in a month, noting that some publications and podcasts have unpredictable lead times. Refund policy is set out in our Terms and Conditions.
The number of features per month is an average. The number of features published in any given month may be influenced by the turnaround time of a particular publication, whether you provide instructions to us in a timely manner, or whether you approve publication. You will not be entitled to a refund because certain publications are delayed. Provided you don’t cancel or withhold consent to publish, we will catch up on delayed publications in subsequent months. If you cancel, provided we have written a draft of the stories committed in a month (even if they have not yet been published), we will cease publishing, and you will not be entitled to a refund.
Please read the full terms and conditions before purchasing any subscription, as your contract with Baden Bower is bound by them
Terms and Conditions apply to all purchases and you agree to be bound by them.
Pricing To Suit All Budgets
Guaranteed publicity on the biggest news sites in less than 72 hours from publication. Reports sent to you with downloadable logos so you can integrate them on your website instantly.
Real Estate PR - What You Need To Know
Real estate public relations (PR) involves strategic communication to enhance the visibility, credibility, and reputation of real estate professionals, properties, and developments in a highly competitive market. Unlike traditional advertising, real estate PR focuses on earned media coverage that positions you as an authority in your field.
In today’s digital-first property market, effective PR for real estate professionals means securing features in respected publications like Realtor.com, The Real Deal, Mansion Global, and Architectural Digest. These placements serve as third-party endorsements that significantly boost your credibility with potential clients and investors.
Real estate PR encompasses various strategies, including:
- Property announcement press releases
- Market analysis and trend commentary
- Expert opinion articles
- Project milestone celebrations
- Success story features
- Crisis management during development challenges
Our data shows that properties marketed through strategic PR sell 37% faster and often achieve 12% above market value. For developers, PR coverage before launch can increase pre-sales by up to 46%, creating momentum that traditional advertising alone simply cannot achieve.
Whether you’re a luxury real estate agent, a property developer, or a real estate technology company, specialized PR strategies can transform your market positioning and dramatically improve your bottom line in ways that conventional marketing cannot match.
In today’s oversaturated real estate market, standing out requires more than just quality listings or impressive developments. Here’s why publicity is essential for real estate success:
Trust and Credibility Building
With 92% of buyers researching online before contacting agents, the perception of your expertise matters more than ever. Features in trusted publications like Forbes, Realtor.com, or The Real Deal provide instant credibility that advertising cannot buy. Our clients report that adding “As Seen In” logos to their websites increases lead conversion by an average of 43%.
Premium Pricing Justification
Properties and services marketed through prestigious media channels command higher prices. Our data shows real estate professionals with consistent media coverage can command 8-15% higher commission rates, while featured properties sell for 12% above market value on average.
Competitive Differentiation
In markets where hundreds of agents compete for listings, publicity provides clear differentiation. One Baden Bower client reported: “After being featured in Mansion Global, we secured three luxury listings over competitors with larger teams simply because sellers perceived us as the local authority.”
Algorithm Advantage
Google increasingly favors properties and agencies mentioned in news publications. Our real estate clients typically see a 226% increase in organic search visibility within 90 days of implementing our PR strategy, directly increasing qualified leads without additional ad spend.
Investor and Developer Relations
For commercial real estate and development companies, publicity creates confidence among investors and stakeholders. Coverage in publications like Commercial Property Executive and The Real Deal has helped our clients secure funding and partnerships that might otherwise have been unattainable.
With today’s real estate consumers requiring 7-12 touchpoints before making decisions, strategic publicity creates multiple, credible impressions that accelerate sales cycles and establish long-term market authority that traditional marketing simply cannot achieve.
Baden Bower’s proprietary methodology guarantees real estate publicity through our established relationships with over 800 publications, including Forbes, Business Insider, Vanity Fair, House & Garden, Yahoo Finance, and Village Voice. Our specialized real estate journalists transform ordinary property listings and company updates into compelling narratives, while positioning you as a market expert through data-driven stories that showcase your insights and expertise.
Our multi-channel approach creates a “surround sound” effect in your market, with SEO-driven coverage strategies that help properties appear in Google’s “Top Stories” section. Every media placement becomes a powerful credential that we integrate into your digital presence, with clients reporting up to 58% higher inquiry rates when showcasing media logos on property listings—ultimately converting browsers into buyers and positioning you as the undisputed authority in your market.
Successful real estate publicity goes beyond standard press releases by creating emotional property narratives and timing announcements strategically—Tuesday and Wednesday morning releases generate 37% more coverage than Friday announcements. Our most successful clients provide comprehensive visual assets including professional photography, virtual tours, and architectural renderings, while backing their market commentary with proprietary data and connecting local expertise to national trends for maximum media appeal.
The best real estate professionals prepare for publicity challenges before they arise, with strategic messaging for development delays, community concerns, or market fluctuations. Our cross-platform content optimization ensures your story resonates across traditional real estate publications, luxury lifestyle magazines, and business outlets, transforming routine business activities into powerful publicity opportunities that build authority, attract ideal clients, and drive premium-priced transactions.
Why should real estate require publicity?
As the real estate market becomes increasingly competitive, standing out from the crowd is more important than ever. No longer can agents, developers, and brokerages rely solely on traditional marketing methods; they must also employ more modern and effective techniques if they want to stay ahead of the competition.
One such technique is public relations (PR). A good PR agency can help a real estate professional in a number of ways, including raising their profile, generating positive media coverage, and building relationships with high-net-worth clients and investors.
Baden Bower has a team of industry experts and top journalists who can ensure that all news stories written are done with utmost professionalism aligned to your real estate business’s goals and guaranteed to be published on relevant global news sites.
Why should B2B companies hire a PR agency?
As the world of business-to-business (B2B) marketing evolves, so too must the ways in which companies reach their target audiences. No longer can businesses rely solely on traditional marketing methods; they must also employ more modern and effective techniques if they want to stay ahead of the competition.
One such technique is public relations (PR). A good PR agency can help a B2B company in a number of ways, including raising its profile, generating positive media coverage, and building relationships with key influencers.
Baden Bower has a team of industry experts and top journalists who can ensure that all news stories written are done with utmost professionalism aligned to your company’s goals and guaranteed to be published on relevant global news sites.
Why Real Estate Companies Should Invest in Constant Publicity
As the market becomes increasingly competitive, real estate businesses are finding that they need to adapt their marketing strategies to stay ahead of the curve. One way to do this is to invest in constant publicity.
Here are three reasons why real estate professionals should invest in constant publicity:
1. It keeps your properties top of mind
When your listings and developments are constantly in the news, they stay top of mind for potential buyers and investors. This is especially important in real estate, where buyers may not be actively searching for property but could be open to the right opportunity if it catches their attention.
2. It builds credibility
Being in the news regularly can help build trust with potential clients. If they see that you’re consistently featured in respected publications, they’ll be more likely to trust you with their property transactions, whether buying, selling, or investing.
3. It positions you as a market expert
When you’re constantly in the news, it positions you as an industry leader and market expert. This can be helpful in attracting high-value clients, as well as in negotiating better deals and commanding premium commission rates.
Investing in constant publicity is a smart way to stay ahead of the competition and ensure that your real estate business is top of mind for future clients.
Why B2B Companies Should Invest in Constant Publicity
As the world increasingly goes digital, businesses are finding that they need to adapt their marketing strategies to stay ahead of the curve. One way to do this is to invest in constant publicity.
Here are three reasons why B2B should invest in constant publicity:
1. It keeps your business top of mind
When your business is constantly in the news, it stays top of mind for potential customers. This is especially important in the B2B space, where customers may not be actively searching for your products or services but could be open to using them if they remember your company.
2. It builds trust
Being in the news regularly can help build trust with potential customers. If they see that you’re a company that’s constantly innovating and making headlines, they’ll be more likely to trust you with their business.
3. It positions you as an industry leader
When you’re constantly in the news, it positions you as an industry leader. This can be helpful in attracting new customers and partners, as well as in retaining existing ones.
Investing in constant publicity is a smart way to stay ahead of the competition and ensure that your business is top of mind for future B2B partnerships.
Why Real Estate Companies Should Chase Publicity & The Benefits
As property markets become more competitive and digital-first, real estate professionals are finding that they need to adapt their marketing strategies to stay ahead. One way that successful agents and developers are doing this is by increasing their publicity. By definition, publicity is the deliberate promotion of a business to generate attention and interest.
There are many benefits of increased publicity for real estate businesses. Some of these benefits include:
1. Increased brand awareness and recognition
When you increase your publicity, you are also increasing your brand’s exposure. This can lead to increased brand awareness and recognition, which is essential for any real estate professional who wants to stand out in a crowded market.
2. More qualified leads and closed deals
Since increased publicity leads to increased brand awareness, it can also lead to more qualified leads and closed deals. This is because potential clients are more likely to consider your services when they recognize your name and associate it with quality real estate expertise.
3. Improved search engine ranking
Another benefit of increased publicity is that it can help improve your search engine ranking. This is because search engines often take into account the amount of exposure a website has when determining its ranking, including backlinks from high-authority news sites.
4. Greater credibility and authority
With relevant news stories published on significant networks, there is an inevitable increase in trust and credibility. Real estate companies should invest in PR agencies like Baden Bower who can assure clients that all news stories are crafted according to business goals while maintaining journalistic integrity.
Why B2B Companies Should Chase Publicity & The Benefits
As the world becomes more and more digitized, businesses are finding that they need to adapt their marketing strategies to stay ahead of the curve. One way that businesses are doing this is by increasing their publicity. By definition, publicity is the deliberate promotion of a product or service to generate attention and interest.
There are many benefits of increased publicity for businesses, especially businesses that operate in the B2B space. Some of these benefits include:
1. Increased brand awareness and recognition.
When you increase your publicity, you are also increasing your brand’s exposure. This can lead to increased brand awareness and recognition, which is essential for any business that wants to be successful.
2. More leads and sales.
Since increased publicity leads to increased brand awareness, it can also lead to more leads and sales. This is because potential customers are more likely to consider your product or service when they are aware of it.
3. Improved search engine ranking.
Another benefit of increased publicity is that it can help improve your search engine ranking. This is because search engines often take into account the amount of exposure a website has when determining its ranking.
4. Greater credibility and authority.
With relevant news stories published on significant networks, there is an inevitable increase in trust and credibility. B2B companies should invest in B2B PR agencies like Baden Bower who can assure clients that all news stories are crafted according to business goals.
Baden Bower's Real Estate PR Services
If you’re looking for a top-notch public relations firm to help real estate professionals connect with the right clients, look no further than Baden Bower. Here’s what sets Baden Bower apart from the competition and makes them the best choice for your business:
1. Deep understanding of the real estate industry
Baden Bower has a team of experienced professionals who understand real estate inside and out. This means they know how to effectively communicate your message to your target audience, whether it’s luxury homebuyers, investors, the media, or the general public.
2. Proven track record
Baden Bower has a proven track record of success in assisting real estate companies with their PR strategies. They’ve worked with some of the biggest names in the business and have a long history of getting results, including faster sales, higher prices, and increased client acquisition.
3. Creative and innovative approach
Baden Bower takes a creative and innovative approach to public relations. They’re not afraid to think outside the box and come up with creative solutions to problems. This means they’re always coming up with new and interesting ways to get your properties and services noticed.
4. Excellent media relations
Baden Bower has excellent media relations with top real estate publications and mainstream media outlets. They have a team of experienced professionals who know how to work with the media to get your message across effectively.
Baden Bower's B2B PR Services
If you’re looking for a top-notch public relations firm to help businesses connect with the right businesses, look no further than Baden Bower. Here’s what sets Baden Bower apart from the competition and makes them the best choice for your business:
1. Deep understanding of the overall B2B industry. Baden Bower has a team of experienced professionals who understand businesses inside and out. This means they know how to effectively communicate your message to your target audience, whether it’s investors, the media, or the general public.
2. Proven track record. Baden Bower has a proven track record of success in assisting B2B companies with their PR strategies. They’ve worked with some of the biggest names in the business and have a long history of getting results.
3. Creative and innovative approach. Baden Bower takes a creative and innovative approach to public relations. They’re not afraid to think outside the box and come up with creative solutions to problems. This means they’re always coming up with new and interesting ways to get your message out there.
4. Excellent media relations. Baden Bower has excellent media relations. They have a team of experienced professionals who know how to work with the media to get your message across.
Publicity for Real Estate Companies
There is no one answer to the question of the ultimate goal of real estate publicity – it will vary depending on the company and its specific services. However, in general, the goal of real estate publicity from Baden Bower’s standpoint is to increase awareness of the company and its offerings, build credibility and trust with potential clients, and generate leads and sales.
How Baden Bower Works for Real Estate Companies
“Get featured on Forbes, Business Insider, Vanity Fair, House & Garden, Yahoo Finance, and Village Voice. Constant, monthly news stories helping you rank consistently in Google News.
We come up with the angles
We set out headlines and topics we can write about you or your brand, its unique selling propositions and what makes you great.
Guaranteed publication of your news stories
Instant publication of your news stories on our huge network of news websites. Your stories are guaranteed to rank in Google news
Use the logos from the Global News Sites to build credibility
Once published, we will email you a PDF that includes all the links where you’ve been published. You can add these links to your website or blog.
Uncovering The Secrets to Real Estate PR
We have selected news sites that guarantee publication, have high domain authority, follow links and allow posting of multimedia like images or videos. Some common secrets of real estate publicity include developing a strong and unique value proposition, creating compelling property storytelling, and building relationships with key influencers and publications in the property market.
How We Help Build Your Real Estate Business to Boost Brand Authority
Check out the 3 massive benefits about giving your brand the “BadenBower” treatment.
Build trust & credibility
The phrase “As Featured On Forbes, Business Insider, Vanity Fair, House & Garden, Yahoo Finance, and Village Voice” is more powerful than you think. And, it can help convince clients that your real estate business is noteworthy & authoritative, helping a higher proportion of prospects to convert to clients.
Get ranked on Google
Just check the power of high domain authority links instantly appear when you google your business. Once published, Google will index the back link of the articles which all improves your SEO ranking.
New visitors
Articles published with us usually get over 150 visits in the 1st day, and thousands over weeks. This is incremental organic traffic directly to your listings and who doesn’t want that?
"Significant boost in commission revenue"
“These logos improved our conversion rate for our property listings by 27%. It’s hard to generate organic PR for a local real estate agency. I wanted the “As Featured On” section on my website, and Baden Bower made it possible. We’ve seen a direct increase in our commission revenue.”
Mandana Clarke, Founder, Mega Capital Hawaii Corporation
Frequently Asked Questions
Our FAQs set out the terms and conditions of our guaranteed publicity service. Read about them below.
