The Client
BruntWork is a leading outsourcing company that enables businesses to outsource various roles to a distributed workforce around the world. We have worked with them for 3 years, driving their revenue in excess of $50m a year.
BruntWork operates globally. They offer specialized services like virtual assistants, customer support, telesales, and more. The website emphasizes BruntWork’s commitment to providing cost-effective and scalable solutions, focusing on quality and flexibility.
The Client
BruntWork is a leading outsourcing company that enables businesses to outsource various roles to a distributed workforce around the world. We have worked with them for 3 years, driving their revenue in excess of $50m a year.
BruntWork operates globally. They offer specialized services like virtual assistants, customer support, telesales, and more. The website emphasizes BruntWork’s commitment to providing cost-effective and scalable solutions, focusing on quality and flexibility.
BruntWork operates globally. They offer specialized services like virtual assistants, customer support, telesales, and more. The website emphasizes BruntWork’s commitment to providing cost-effective and scalable solutions, focusing on quality and flexibility.
“From launch, Baden Bower helped us improve our on-site conversion rate, built out our digital footprint and helped us shorten our sales cycle. The effects were immediate” – Winston Ong, CEO Bruntwork
The Challenge
In a fiercely competitive business landscape, BruntWork aimed to differentiate itself as the undisputed leader in the outsourcing solutions industry.
The outsourcing industry is saturated with numerous players, each vying for a share of the global market. Amidst this intense competition, BruntWork recognized the need to stand out. They sought to establish themselves not just as another outsourcing company but as the definitive leader in the field. This ambition was not merely about prestige; it was about setting a standard of excellence that others would aspire to.
We faced the complex challenge of effectively communicating BruntWork’s unique value proposition for clients, showcasing their remarkable growth over the last two years, and positioning BruntWork as an ideal employer.
The Challenge
In a fiercely competitive business landscape, BruntWork aimed to differentiate itself as the undisputed leader in the outsourcing solutions industry.
The outsourcing industry is saturated with numerous players, each vying for a share of the global market. Amidst this intense competition, BruntWork recognized the need to stand out. They sought to establish themselves not just as another outsourcing company but as the definitive leader in the field. This ambition was not merely about prestige; it was about setting a standard of excellence that others would aspire to.
We faced the complex challenge of effectively communicating BruntWork’s unique value proposition for clients, showcasing their remarkable growth over the last two years, and positioning BruntWork as an ideal employer.
“Aside from the impact on our digital marketing efforts, the logos on our website created immediate trust and a sense of credibility which helped us stand out in a competitive space” – Winston Ong, CEO Bruntwork
The Strategy
BadenBower developed a dynamic PR strategy for BruntWork.co, a strategy designed to enhance visibility and drive sales growth. Recognizing the unique strengths and values of BruntWork, BadenBower integrated these core principles into every piece of content. This integration was pivotal, both on BruntWork’s website and in external media, creating a cohesive and powerful message that resonated with their target audience.
The strategy went beyond mere exposure; it painted an all-encompassing picture of BruntWork’s market leader position. By meticulously crafting content that reflected BruntWork’s industry expertise and commitment to quality, BadenBower not only assured exposure to their target audience but also elevated BruntWork’s status as one of the world’s preeminent outsourcing companies. This approach effectively shortened their sales cycle, making it easier for potential clients to understand and trust BruntWork’s offerings.
The Strategy
BadenBower developed a dynamic PR strategy for BruntWork.co, a strategy designed to enhance visibility and drive sales growth. Recognizing the unique strengths and values of BruntWork, BadenBower integrated these core principles into every piece of content. This integration was pivotal, both on BruntWork’s website and in external media, creating a cohesive and powerful message that resonated with their target audience.
The strategy went beyond mere exposure; it painted an all-encompassing picture of BruntWork’s market leader position. By meticulously crafting content that reflected BruntWork’s industry expertise and commitment to quality, BadenBower not only assured exposure to their target audience but also elevated BruntWork’s status as one of the world’s preeminent outsourcing companies. This approach effectively shortened their sales cycle, making it easier for potential clients to understand and trust BruntWork’s offerings.
“Aside from the impact on our digital marketing efforts, the logos on our website created immediate trust and a sense of credibility which helped us stand out in a competitive space” – Winston Ong, CEO Bruntwork
The Execution
The initiative began with the creation of engaging digital narratives that spotlighted the CEO’s forward-thinking vision and unique business approach. These stories were prominently featured in esteemed publications such as Forbes, Entrepreneur, Yahoo!, Business Insider, and others. Alongside these features, carefully curated blog posts were interlinked with external press articles, amplifying BruntWork’s visibility on organic search engines. As a result, BruntWork now ranks within the top two positions on Google search for essential target keywords, including “outsourcing SEO to the Philippines.”
In addition, the implementation of a Google My Business (GMB) panel for the company and the strategic placement of logos from well-known publications further enhanced their online profile. These coordinated efforts culminated in a remarkable growth in brand awareness, customer interaction, and most notably, sales revenue. BruntWork experienced a staggering 700% growth within just 15 months. This achievement underscores the effectiveness of a well-executed PR campaign, demonstrating its capacity to not only increase visibility but also to build credibility and trust
Percent Sales Growth
0
Premium Publications
0
Ranking in Google
1
Publication in Globally Recognized News Sites
Before and After the Baden Bower Treatment
From A Cold Start To Over $50m in Annualized Revenue in 3 years
Website Logo Integration To Increase On-Site Conversion Rate
Logos of Key Publications Highly Visible In Google
Logo Integration Helped Their Google Ads Campaigns Achieve a 14.9% Conversion Rate
Our Stories Were Rocket Fuel For Their SEO
Ranking For Their Highest Converting Keywords Organically
Established Their Co-Founder As The Leading Voice in Remote Outsourcing
Constant Reporting on Value & Impact
Google Panel
We added a Google My Business (GMB) for Bruntwork to help boost their online presence across Google, including Google Search and Google Maps.
Baden Bower has pioneered away to stitch our publicity into your GMB. This creates your digital footprint – a record of your online news storiest to build trust and credibility when potential clients background check you.
Having a positive digital footprint has numerous benefits including building trust for future clients, projecting a positive image, increasing your online reputation and helping to promote yourself or your work. It can also help professionals in many ways, such as getting ahead in their business, finding the right job, networking, and building relationships.
Google Panel
We added a Google My Business (GMB) for Bruntwork to help boost their online presence across Google, including Google Search and Google Maps.
Baden Bower has pioneered away to stitch our publicity into your GMB. This creates your digital footprint – a record of your online news storiest to build trust and credibility when potential clients background check you. Having a positive digital footprint has numerous benefits including building trust for future clients, projecting a positive image, increasing your online reputation and helping to promote yourself or your work. It can also help professionals in many ways, such as getting ahead in their business, finding the right job, networking, and building relationships.
